Just thinking about today’s AIDA. Attention has a very different meaning/ value today. Decision making has changed with social searches and review sites being used for almost every purchase. We’re fighting for permission to interact, not so much for interest. People will decide for themselves what they’re interested in… Just some thoughts, it may be … Lees verder

Bootstrapper’s Bible (via Seth Godin)

I love this! Something to hang on the bathroom mirror. I AM A BOOTSTRAPPER. I have initiative and insight and guts, but not much money. I will succeed because my efforts and my focus will defeat bigger and better funded competitors. I am fearless. I keep my focus on growing the business—not on politics, career … Lees verder