“Advertising is what put the wonder in Wonder Bread.” is one of my favorite quotes, although I don’t seem to find the source anymore.
Most of us have been so busy catching up to the continuous “new”, putting the wonder in advertising or brands, has been pushed aside. Obviously, the stuff you see in the bible is not the kind of wonder I’m talking about. You can pick up the book for that. I’m referring to the kind of wonder you see in children’s eyes when they watch a Disney movie for the first time. The kind of wonder you see in most ad-people’s eyes when they look at this:
It can be an ad, a commercial, an app or a kick-ass marketing act.
People love to be “wondered”.