Hi. My name is Francesco and I am an advertising Account Manager at Boondoggle.
I believe strategy is a tool, not a goal. A razor sharp, to-the-point aid to cut to the essence of complicated problems. A clear strategy can visualize goals as gaps and can provide the necessary run-up to ease the jump across.
It should create talk ability, it should be line-proof and it should get people to do things.
After working as an account manager in top agencies such as Duval Guillaume, DDB and Saatchi & Saatchi, I developed a taste for the strategic part of advertising. So I was happy to start working as a strategic planner at GERMAINE. I did that for a while until it became time to move on to Boondoggle.