Sony Pictures – The Social Network

“YOU CAN’T GET TO 500 MILLION FRIENDS WITHOUT MAKING A FEW ENEMIES.”
This is the catchphrase of the new Sony Feature film on the starting up of Facebook by Mark Zuckerberg: ‘The Social Network’. We decided to use this catchphrase in our activation communication. Through Netlog and Studio Brussel you could win tickets for the avant première of the movie. Once you won, this was posted onto your Netlog page where all of your friends could see that you won but… could also steal them from you. The stealing, and discovering of your enemies on a social, friends network, goes on until the day before the premiere. Whoever holds the tickets at the deadline may attend the premiere.
The page has gone live just a little while ago on: http://nl.netlog.com/thesocialnetwork
We also contacted some of the coolest people online, and asked them if they would like to see the movie, in super-avant-premiere. 40 of Belgium’s best online writers attended this private screening and were so kind to write a little something afterward, giving the movie even more exposure than it already had, before the actual release date. Thanks guys!
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