De convergentie van schermen en communicatiebureaus.

Download hier het volledige @netlash trendrapport 2011 Too many screens In Sisomo (Sight, Sound and Motion – 2005) van Kevin Roberts, beschreef hij het toenemend belang van allerlei schermen. Schermen voor informatie, entertainement, communicatie, connecting with friends, transacties… Ondertussen leven we al een tijdje met al die schermen en gebruiken we ze voor nog veel … Lees verder

Digital idea flow

Just a train of thoughts actually. A series of questions you can ask yourself, taking into account facts about today’s communication.

Go with the flow

Swimming upstream seems like a statement to some. You can swim harder than everyone else, and still get nowhere. Why? Because it’s upstream of course. Some keep trying and drown. Isn’t it smarter to admit you’re swimming the wrong way and just turn around? Swimming downstream will get you places fast. It’s not giving up. … Lees verder

Make hits for FREE!

In the past marketeers had to pay great amounts of money to get their message out there. Expensive television ads, print campaigns, giant posters,… your basic interruption media pallet. -It’s amazing how people are still in shock when I tell them what a television commercial costs- Nowadays, access to the masses is FREE. You can … Lees verder