Preso for YoungplannersBelgium – BugBurgers

A fictional case about launching BugBurgers at McDonald’s to reduce their ecological footprint. For YoungPlannersBelgium.

The superhero-agency you’re trying to become.

  I normally avoid talking about the agency-of-the-future-like stuff, but circumstances make me think about it nonetheless. Yes, I’m comparing advertising agencies with superheroes in this post, and yes I know how narcissistic that isย  ๐Ÿ™‚ These are the years when an agency changes into the agency it will be for the rest of it’s … Lees verder

Digital idea flow

Just a train of thoughts actually. A series of questions you can ask yourself, taking into account facts about today’s communication.