lacosteveel 🐊

Are big brands too expensive? As many brands are doing cool stuff to boost diversity, charities and inclusiveness, many/most still face a business reality: Premium pricing for premium (or at least A-list) brands is here to stay.

For many people, and for a relatively growing ammount of people, premium pricing isn’t something they can afford.

Creating a great conversation starter about the growing gap between rich and poor, Stichting Kledingbank Eindhoven came up with this limited clothing line of their own. Showing straight-forward messages like ‘lacosteveel’ (lacoste too expensive) and ‘adidasduur’ (adidas expensive).

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